Stunning minimalist packaging for the new 'Black' single-serving 180ml, ready-to-drink craft cups from ENTER.sake. Graphic Designer Ben Slater has really encapsulated the pared-down perfectionism of Japanese culture and design.
"Sake packaged in single-serving 180ml, ready-to-drink cups have been part of Japanese pop culture since they were introduced for the 1964 Tokyo Olympics. Until recently, sake cups normally contained mass-produced, inexpensive sake to be sold at convenience stores in Japan. Sake brewers are now producing cup sake with premium sake in order to provide high-quality single serving sake for consumers and restaurants. Often these cups come with colourful, playful labels similar to craft beer in the USA. Now even in New York and San Francisco there are sake bars devoted to serving sake cups. We are proud to offer our ENTER.Sake Black in cups, so our fans can enjoy sake wherever and whenever they’d like. Kampai."
Black is part of a boutique sake collection curated by musician and DJ Richie Hawtin. Richie has been exploring the world of sake for twenty years during his extensive trips to Japan and has promoted sake as a core part of his summer 'ENTER' event in Ibiza, stocking Europe's largest sake bar that includes sake's not available anywhere else outside of Japan. Now ENTER.Sake is beginning a new phase to bring its own sake collection to restaurants, bars, and wine stores across the USA and Europe.