Tin & Ed are an Australian-based creative practise whose approach purposely blurs the lines between work & play, design & art. They believe that practice makes imperfect, which excites me. Their playful and liberated approach takes me back to the 90's when design was provocative and creatives were, well...creative.
I actually first discovered Tin & Ed on Instagram after spotting the amazing giant meaty cans they created for uber butchers Meatsmiths (as pictured below) they were so fresh and engaging that I couldn't wait to check out what else they'd been up to.
I certainly was not disappointed. Tin & Ed's portfolio is vast and varied. Full of creative collaborations and visualisations of ideas for brands, agencies and producers. What I also really love is Tin & Ed's use of so many varied mediums to help bring ideas to life; photography, illustration, still life, installation and design all coming together along with a natural affinity with food, which features heavily in both their studio projects and commissioned works. Including foodie-related projects for T2, Captain Morgan, Mezzanine Wines, Restaurant Australia, Bulmers, and many more.
One of the projects that really got me excited was their 'Sensory' event. An “immersive dining experiment” that was a collaboration between Tin & Ed, Sugar Mountain, acclaimed Melbourne tapas restaurant, Bomba & electronic band Cut Copy. If just the mention of those collaborators doesn't get you chomping at the bit for more, than I'm afraid to say we can't be friends anymore. Sensory explores the relationship between sight, sound, taste, smell and touch. Throughout the dining set menu, guests are treated to a tactile and interactive environment where all senses are stimulated.
Bomba expressed their artistry through an experimental food offering, paired with drinks, their menu underpinning the Sensory performance. Whilst Tin & Ed worked with two and three dimensional aspects and ‘function and form’ to create an immersive environment, with Melbourne icons and ARIA winners/Grammy nominees Cut Copy composing an evolving soundscape to complement each course.
I also loved the super collaboration between Tin & Ed x Pidapipo, an awesome Melbourne based creative-led gelateria. Together they created a special flavour for Valentines Day. Named after the Paula Abdul song ‘Opposites Attract‘, the salty sweet ice cream is made from fresh blackberries and salted chocolate. To promote this special flavour collaboration Tin & Ed created a still life series featuring the ice cream, as well as window decals for the Pidapipo shop window.
Another project I'd love to share with you firstly because I love these gorgeous watercolour illustrations Tin & Ed have created but secondly as they are for 'Hungry For That' a cook book by culinary legend Raph Rashid of Beatbox Kitchen, Taco Truck and All Day Donuts, who I find an absolute inspiration for his independent force in inciting the Melbourne food-truck scene.
I could honestly bang-on all day about the impressive projects in Tin & Ed's portfolio, but I'll let you discover some for yourself.
I will however leave you with Tin & Ed's 'Cool Bananas'. Enjoy.